Of all our senses, our sense of smell is most closely tied to our memory. While many things throughout our daily life can trigger a sense of nostalgia, nothing has the power to make us viscerally relive the past like a fragrance. Fragrance is the most esoteric of all beauty products.
With scent, we are taking up space in the most ravenous way we know how: in someone's personal space, in their car, in elevators, on their sheets, in their memory, places we can never be escaped. Every fragrance is a practice in living larger than our physical presence already commands by touching upon with every single sense — to experience and be experienced through as many multi-sensory facets as you can imagine.